A Mother-Daughter Powerhouse

The Heart of FACE Stockholm: A Family-Led Legacy

FACE Stockholm isn’t just a cosmetics brand; it’s a celebration of creativity and authenticity, still owned and operated by its Swedish founder, Gun Nowak, and her daughter, Martina Arfwidson. Their philosophy extends beyond products to personal connections with customers. Each interaction is seen as an opportunity to uplift and express unique beauty. Over 30 years, their passion for quality and inclusivity has made FACE Stockholm a global yet intimate presence in the world of beauty.

We believe in everyone's unique beauty.

In the vibrant 1980s, Gun Nowak, running Sweden’s trendiest fashion boutiques, was frustrated by the lack of makeup options to complement bold neon styles. Her solution? Create her own. FACE Stockholm was born in 1982, capturing the essence of Scandinavian simplicity and color. Joined by her daughter, Martina Arfwidson, the duo expanded FACE into a global brand rooted in intimate, personalized beauty. For them, makeup is more than aesthetics; it's a reflection of individuality and connection.